did you hear about the sierra club's exciting partnership with clorox? they're making environmentally friendly cleaning solutions! hooray clorox! clorox loves the earth! also, environmentalists!
(here's what's happening: the sierra club is promoting and endorsing a new line of cleaning products, manufactured by clorox, that is much more environmentally friendly than, say, bleach. [a highly competitive field, yes.] the sierra club's logo is on the packaging, and they are receiving an unspecified amount of money in exchange for their support.)
this is greenwashing. the sierra club is lending its venerable(ish) name to clorox, a company whose environmental impact and history is pretty dismal. i am not impressed.
i used to have so much respect for the sierra club. now, i don't.
update: edited to bring the snark:analysis ratio a little more equal.
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